Ellen created a new design for e-newsletter. Original design was black and white and difficult to navigate, with no eye-catching headlines or graphics. Ellen redesigned the e-newsletter with new call out icons and graphics for certain portions of the newsletter which were regularly included each month. Programs used:  iContact, Photoshop.

Microsoft Outlook - Memo Style
Original newsletter design


Microsoft Outlook - Memo Style
My updated newsletter design


In an effort to create a brand identity for an architect, Ellen used their success and strength in designing sustainably and within the LEED criteria for US Green Building Council.  She designed and wrote general copy for the newsletter concept, which was presented to the firm leadership. They liked it and continued to produce new versions each month. Programs used: InDesign, Photoshop, Acrobat.

GreenConcepts Spring07.pmd GreenConcepts Spring07.pmd